Mad Men Minutia: Choward’s Violet Mints

On last Sunday’s episode of Mad Men, “Three Sundays”, Don Draper’s son Bobby asked what Don’s father had liked. Don, surprised by the seeming randomness of the question, paused, then answered, “Ham…and candy that tasted like violets, and came in a “beautiful purple and silver package.”

Interestingly, and I suspect deliberately on the part of the writers, many watchers thought Don said the candy tasted like “violence,” since his dad was physically abusive. (Link at Videogum, plus the clip.) Also interesting, because violet candy in a beautiful wrapper seems so incongruous for a ham-lovin’, child-beatin’ man.

I’d never heard of the mints; I found out they were Choward’s Violet Mints by reading the comments for the episode recap at What’s Alan Watching. Then, less than 48 hours later, I found the violet mints by a cash register in Philadelphia International Airport. On impulse, I bought them. The package is lovely, but the smell, especially to a sensitive schnoz like mine, is too strong. It permeated the rest of the food in the bag. It looks like lavender soap, and the taste is not unpleasant, though it’s floral and not minty. If you like chamomile or Earl Grey tea, you might like the mints. But I’m guessing that most people will feel similarly to Figaroo, who reviewed them at Writers/Artists Snacking at Work.

If you’re flying into or out of Philly, you can find them at Cibo Express in Terminal E.

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